- It aims at professionals and the public as well
- It welcomes over 280,000 people
- It offers numerous options for promotion and branding in its exhibition and conference venues
- It is an established institution the past 84 years, strongly connected to the history of the city and the country
- It consists of different thematic categories, products and services
- It provides reliable services with reasonable charges
- It attracts the media as no other event in the country
- It presents a wide range of Greek and foreign, traditional and modern products and services
- It hosts numerous important events of special and general interest
Indicative statistics for participants from the Institute of Exhibition Research IEE, based on appropriate questionnaires.