• It aims at professionals and the public as well
• It welcomes over 280,000 people
• It offers numerous options for promotion and branding in its exhibition and conference venues
• It is an established institution the past 84 years, strongly connected to the history of the city and the country
• It consists of different thematic categories, products and services
• It provides reliable services with reasonable charges
• It attracts the media as no other event in the country
• It presents a wide range of Greek and foreign, traditional and modern products and services
• It hosts numerous important events of special and general interest

Indicative statistics for participants from the Institute of Exhibition Research IEE, based on appropriate questionnaires.